Skalor. Performance Marketing Consultant, Berlin
Paid media that delivers. Not just reports.
Google, Meta, LinkedIn, TikTok, Microsoft Ads and the newer channels, run by one person who has done this for six years across agencies, in-house teams and three continents. Strategy, setup, execution and optimization, with the numbers on the table every month.
- 6+years hands-on in paid media
- 8channels, one contact
- 2 daysfree Quick Audit
Who's behind Skalor
Jan Wischniewsky, in paid media since 2019. I started with paid social as a working student, learned Google Ads in-house at Check24, then worked on the agency side from 2022 at Entity X and Peak Ace in Berlin, leading international, multilingual accounts across every major channel. At Peak Ace I was project lead for Luxair and built the digital strategy, which won the European Search Award in 2025. I also spent a year with Bang Media in Australia. Since 2025 I run Skalor from Berlin. I work in the accounts myself, not through a junior team, and I measure my work by pipeline and margin.
What I take over
Strategy and channel mix.
Which channel carries which goal, how the budget splits, where the funnel leaks. I build the logic before anyone touches a campaign, and I write it down so your team can follow it.
Campaign setup and execution.
Account structure, campaigns, audiences, bidding, creative briefs for your designer or my partner network. Built for scale from day one, not patched later.
Ongoing optimization and testing.
Weekly optimization with a fixed testing cadence: one hypothesis, one test, one decision. What works gets more budget. What doesn't gets switched off, not discussed for three more months.
Reporting and tracking check.
Before I trust a number I check where it comes from. Conversion tracking, consent, attribution. Then a monthly report you can forward to your CEO, with recommendations instead of a wall of KPIs.
How I work
Quick Audit.
Free. You give me read access to one channel, I take two working days and come back with a one-pager: three concrete findings and what I'd do first. We walk through it in 45 minutes if you want, or you read it on your own.
Intro call and plan.
If the findings make sense to you, we talk goals, budget and channels. You get a written plan with priorities and a timeline, not a deck.
Execution with monthly review.
I run the accounts, optimize weekly, and every month we sit down and check whether the numbers hold up against the plan. If they don't, we change the plan, not the story.
Typical situations
The agency isn't delivering.
The reports look fine, the leads or revenue don't move, and every question gets answered with a new slide. You need someone who opens the account, finds out what's actually happening and takes it over.
No in-house expertise.
Budget is there, goals are there, but nobody in the team has run Google or Meta Ads at scale. You don't need another concept. You need someone who executes and explains what they're doing while they do it.
Budget doesn't scale.
You've doubled the spend and got twenty percent more results. That's usually structure, tracking or testing, and all three can be rebuilt without starting from zero.
Request a Quick Audit.
One channel, two working days, a one-pager with three concrete findings and next steps. Free, no sales call, and you can forward it to your team as it is.
Prefer to talk?
30-minute intro call, no slides.
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