FAQ
Questions I get before every intro call
Why a consultant instead of an agency?
Because with an agency, the person who pitches you is rarely the person who runs your account. You get a senior in the sales call and a junior in the campaigns. With me as your consultant, it's the same person from the first call to the monthly review. I've been on the agency side for three years and I've seen how the handover works. The other difference is speed: no ticket, no account manager in between, a decision on Tuesday is live on Tuesday.
What's the minimum budget?
Hands-on execution makes the most sense from around 5k in monthly ad spend, because below that there isn't enough data to test and optimize against. If you're below that, the Quick Audit or a Fractional setup is usually the better starting point, and we'll figure that out together in the intro call.
Which channels do you run?
Google Ads including Search, Shopping, Performance Max, YouTube and Demand Gen. Meta Ads across Facebook and Instagram. LinkedIn Ads for B2B. TikTok, Microsoft Ads, Pinterest, Snapchat, and ChatGPT Ads as new inventory. I don't run every channel for every client. The channel mix follows the goal, not the other way round.
Do you do tracking and creatives too?
Tracking I check and specify myself, because I don't trust a number I haven't traced. The implementation, especially server-side setups and complex data layers, runs through my partner network. The same for creative production: I brief, my partners produce, I test. You keep one point of contact.
What does the first month look like?
Week one: access, tracking check, account audit, plan. Week two: restructuring or rebuilding what needs it, first tests live. Weeks three and four: optimization, testing cadence established, first report. After that: weekly optimization, monthly review.
How do you report?
Monthly, in writing, with the numbers that matter for your business: cost per qualified lead, ROAS on margin, pipeline contribution, not clicks and impressions. Plus what changed, why, and what happens next. Written so you can forward it.
Can we bring it in-house later?
Yes, the setup is built so your team can read and steer the accounts at any point. Most clients stay on for the long run though, because paid media is never finished: new channels, new formats, new tracking rules, and every quarter a new reason to rethink the plan. I'd rather grow with you over years than hand over after three months. If you do want to bring it in-house, the In-house Sprint exists for exactly that.
Do you work internationally?
Yes. English is my working language alongside German, I've led multilingual accounts across European markets and worked a year in Australia. Time zones are workable, I've done it.