Work

Starting point, what I did, result.

Every case here follows the same structure: where the account stood, what was changed, and the number the result was measured by. No vanity metrics. If a case doesn't have a number, it isn't on this page.

Health SaaS, B2B

Samedi

  • YouTube
  • Meta
  • LinkedIn
  • Google Search

+215%

Lead volume

+230%

Sales-qualified leads

Samedi sells e-health software to medical institutions. Paid media was rebuilt as a three-stage funnel that targets decision-makers only and measures qualified leads instead of form fills.

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B2B, electric buses, Australia, at Bang Media

VDI Australia

  • Google Search
  • Performance Max
  • Microsoft Ads

+350%

Leads

-45%

Cost per lead

VDI Australia sells and services Yutong electric buses. The Google Ads account was rebuilt from scratch with HubSpot offline conversions, new landing pages and a clean campaign structure. Delivered as project lead at Bang Media, Australia.

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Real estate, local lead generation, Berlin

Capital Concept

  • Google Search
  • Performance Max

20+

Enquiries per month, from zero

45 €

Cost per enquiry

Capital Concept is an owner-run real estate brokerage in Berlin. No campaigns, no tracking, no CRM at the start. We built the full setup for one goal: enquiries from people who want to sell or buy, not rent.

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Education, B2B and B2C, Meta Ads, Berlin

SkillShift Akademie

  • Meta Ads

8.5

Event Match Quality, from 5.2

4

Conversion events, from 0

SkillShift Akademie is a certified provider of state-funded training. Meta was running, but without a conversion signal. We rebuilt tracking, CRM connection and campaigns, and turned the method into a 30-hour video course.

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E-commerce, D2C

Dink USA

  • Google Performance Max
  • Demand Gen
  • Google Search
  • Meta

+185%

Online revenue

3.8x

ROAS

Dink USA sells customisable pickleball paddles and gear from California. Campaigns were restructured around product margin instead of top-line revenue, backed by new creative.

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Career platform, lead gen

PowerUs

  • Google Search

+190%

Platform sign-ups

+160%

Job postings from local companies

PowerUs connects electricians and skilled trades with local employers. Search campaigns were localised down to city level and measured against actual hires, not sign-ups.

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Airline, D2C

Luxair

  • Google Search
  • Display
  • YouTube

+12%

Ticket sales

+35%

Click-through rate

Luxair is Luxembourg's national airline. Ads were built to adapt to location, destination and travel intent, on top of a cross-domain, server-side tracking setup.

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