Services
Performance marketing services, done by the person you hire.
Most companies I talk to don't need another strategy deck. They need someone who opens the ad account, finds what's wrong and fixes it, and then keeps it running. That's the core offer, and it's what most of my clients book. If you need steering rather than execution, or want to build your own team to take over, the additional services below cover that.
Core offer
Hands-on performance marketing
I take over your paid media channels end to end. Strategy and channel mix, account structure, campaign setup, audiences, bidding, creative briefs, weekly optimization, structured testing, tracking check, monthly reporting. Everything that usually gets split between a strategist, an account manager and a junior who does the actual work, done by one person who knows every campaign in the account. You get one contact, one point of accountability, and a report every month that says what changed and why.
Included
- Strategy and channel mix
- Account structure and campaign setup
- Audiences and bidding strategies
- Creative briefs and coordination through partners
- Tracking check and conversion validation
- Ongoing optimization and structured tests
- Monthly reporting with recommendations
Channels I run
New inventory like ChatGPT Ads I test early on my own budget, so by the time it makes sense for you, I already know what works.
Process
- 1
Quick Audit
- 2
Intro call
- 3
Plan
- 4
Execution
- 5
Monthly review
Who it's for
B2B and e-commerce companies with an ongoing ad budget, usually from 5k a month, that want execution and accountability from one person instead of a rotating agency team.
Additional services
Paid Media Audit
Who it's for
For companies facing a decision: switching agencies, bringing paid media in-house, or scaling budget and wanting to know whether the setup can take it.
What you get
A full review of all channels, tracking, budget logic and account structure. You get a written document with an evaluation and prioritized actions, and a walkthrough where we go through every point.
Duration
Two to three weeks.
Fractional Head of Performance
Who it's for
For teams or agencies that need senior steering without a full-time hire, or a founder who wants an experienced sparring partner for the agency.
What you get
Goals, budget allocation, steering your team or agency, reporting to leadership, and the honest second opinion on every big decision.
Duration
Ongoing, monthly.
In-house Sprint
Who it's for
For companies that want to run paid media themselves.
What you get
Your team builds account structure, evaluation logic, test planning and reporting on your real campaigns, with me next to them. Not a training, a working setup.
Duration
Three to six months, and at the end your team runs the accounts and I step back.
Tracking implementation and creative production run through my partner network of specialists. I brief, coordinate and check the result, you keep one point of contact.